Welcome to Derby Bicycle Center

Electra Flat Foot Technology

An efficient, upright riding position that lets you pedal with full power and ease. You’re more in control. You have a lower center of gravity. Your back, neck and arms don’t get as tired. And you can plant your feet on the ground whenever you want. Flat Foot Technology’s...

Way To Roll

From the Electra Company Think of our bikes as vehicles for discovery. If you let them, they will transport you to places beyond your average spin down the road. Even if your mission is nothing more than riding to a friend’s house or stopping by the corner cafe to...

Kinesio Tape

No doubt you’ve noticed that colorful stuff circling the legs of pro riders, and maybe even some of your club-ride buddies. It’s called kinesiology tape, and it supports muscles and connective tissues around an injury without hindering movement. It also reduces pressure on pain receptors and promotes blood flow,...

Altitude

Quite simply, the body freaks out when first exposed to high places: Your brain tells you to breathe more and deeper. Your heart rate increases. But within 24 to 48 hours the level of natural EPO—the hormone that regulates the volume and number of red blood cells—starts to rise,...

Lubing Your Bicycle

Drip It For most riding conditions, use a bicycle-specific Teflon-based oil, such as Park Tool CL-1 or Finish Line DRY Teflon Lube, to lubricate pivot points—any part that moves—on brakes, derailleurs, and chain links. Don’t forget springs and mechanisms. Use a lightweight machine or chain oil, such as those...