Electra Flat Foot Technology

An efficient, upright riding position that lets you pedal with full power and ease. You're more in control. You have a lower center of gravity. Your back, neck and arms don't get as tired. And you can plant your feet on the ground whenever you want. Flat Foot Technology's breakthrough design starts at the heart of the bicycle by moving the crank forward so it's ahead of the seat tube. Sounds simple, but it was a revolutionary adjustment to … [Read more...]

Way To Roll

From the Electra Company Think of our bikes as vehicles for discovery. If you let them, they will transport you to places beyond your average spin down the road. Even if your mission is nothing more than riding to a friend's house or stopping by the corner cafe to grab a latte, Electra bicycles fill the experience with memorable moments that really define you because we design our bikes as extensions of your imagination, style and sense of … [Read more...]